UJCS VOL. 6, NO. 1, NOVEMBER 2025

VOL. 6, NO. 1, NOVEMBER 2025

EDITORIAL BOARD

Editor-in-Chief: Professor Peter Esuh

Editor: Professor Uwem Udo Akpan

Members

Professor Nevelyn Batta

Dr. Ita Oyokunyi

Miss Christiana Pam

Dr. Godspower Udoh (Board Secretary)

Professor Nsikan Senam (Legal Adviser)

Newspaper Handling of 2024 Organised Labour Agitation for a New National Minimum Wage for Nigerian Workers - Manti Ikpeme and Godspower Udoh

Digital Media and the Fake News Phenomenon in Nigeria: A Review of Contending Perspectives - Gift Nkechi Lawrence and Tordue Simon Targema

Broadcast Coverage of Terrorism and Compassion Fatigue Among Audience Members in Akwa Ibom State, Nigeria – Samuel S. Udo-akagha and Uwem Udo Akpan

Psychology of Playful Communication and Understanding Audience Behaviour - Nsikan Senam; Joy Godwin Enwenwen and Umoh Joshua Umoh

Awareness and Utilization of Artificial Intelligence Chatbots by Customers of Select Banks in Akwa Ibom State - Professor Peter Esuh and Manasseh Joseph Umoette

Digital Activism and Political Participation in Nigeria: The Theoretical and Practical Nexus - Arit Emmanuel John and Dennis Oche Abutu

Application of Artificial Intelligence in Media Practice for Corporate Governance in Nigeria - Unwanaobong Williams; Michael Bush; Nsikak Idiong and Akanimo Attang

Stakeholders' Perception of Community Relations and Crisis Management Activities of Sterling Global Resources Limited in Akwa Ibom State - Precious Selong Edem

Proprietary Influence on Broadcast Stations – Jennifer Pius

Evolving Role of IMC in Sustainable Corporate Branding: A Critical Review of Scholarly Perspectives - Oguchukwu Raymond Okeke Samson Ighiegba Omosotomhe

Proverbs in the Cultural Identity Formation of Children in Ebom Community - Rajuno Benjamin Ohen

Managing Corporate Image and Stakeholder Perception in a Changing World:ACritical Evaluation of the Role of Corporate Visual Identity Asset -Nnachi Okafor

Analysis of Women's Satirical Folksongs in Ibibio, Akwa Ibom State – Eno-obong Usen Markson; Augustine A. Edung and Mamina Mba Ndifon

Engaging African Youth on Climate Talks in the Virtual Space vis-à-vis the Challenges of COP27 - Stephen Samson Wan and Buetsen Maurice Mammoh

Problematic Mobile Phone Use as a Maladaptive Coping Mechanism: Prevalence, Predictors, and Psychological Mediation among Nigerian University Students – Ogemdi Uchenna Eze; Dorathy Ngozi Ugwuja; Olanrewaju Abosede Mgboji and Peace Nwamaka Ojonta

Host Communities' Perceptions of Oil Companies' Corporate Social Responsibility Initiatives and their Impact on Regional Development in South-South Nigeria - Linda Chinonso Ukadike; Maureen Ugbome and Patrick N. Ijeh

Navigating Digital Frontiers: Challenges and Opportunities in Implementing Hybrid Communication Strategies by Government Agencies during Election in Nigeria - Akindutire Samson Ayomide and Sunday Igbaba

Headline Framings and Geographic Misattribution: A Study of the Story on Skateboarding to Africa – George Ogazi Mani Eze; Ikeokwu Nwaokugha Onyeso and Promise Adaku Obi

Understanding the Influence of Social Media Influencers on 2023 presidential Election Voting Behaviour in Southwest, Nigeria - Riliwan Akinlabi Akinola and Temitope Daniel Adewumi

Specialized Reporting in Health and Environmental Journalism in Broadcast Media in Kwara State, Nigeria - Ucheanya Florence

Perception and Implications of Newspaper Frames of Corruption on Nigeria's National Development: A Study of Academics in Akwa Ibom State - Godwin Sunday Sam; Aniekan James Akpan; Uko Friday Inyang and Ashong C. Ashong

Health Information and Informed Decisions in Managing Hypertension among NonTeaching Staff of University of Delta, Agbor - Emmanuel Onyeisi Morka

Effect of Social Media Overuse on Students' Attention and Participation During Lectures in Selected Higher Institutions in South West Nigeria - Maria Kisugu ObunAndy; Abigail Omolara Olorunyom and Yinka Awofe Adegbite

Public Relations Strategies in the Administration of Urue-Offong Oruko Local Government Area, Akwa Ibom State - Uduot Archibong Iwok and Precious Akamba Selong

Education and Communication in Health Behaviour Change in Nigeria - Nsikan-Abasi S. Nkana and Joseph Jonah

Vlogging as a Tool for Promoting African Culture in Select Tayo Aina's Films - Gift Nkesi Chindah

Mass Media, Public Opinion and Democracy in Africa - Peter Esuh; Thomas Thomas and Borono Iniodu Bassey

Evaluation of Financial and Human Resources in Indigenous Language Radio Stations in Nigeria: A Case of Orisun 89.5 FM - Adejare Samuel Odu and Abdulrazaq Laro Yusuf

Billboard Political Advertisement on Electorates' Perception and Voting Behaviour in the 2023 General Election in Port Harcourt City - Chidinma Nsirim Ejekwu

Fake News and the Safety of Independent Journalism - Oluwatobi Enitan Modeyin and Daniel Ofomegbe, Ekhareafo

Social Media Usage and Self Esteem among University of Uyo Undergraduates – Oyokunyi Otu Ita and Iniobong Courage Nda

Voters' Perception of Media Enlightenment Campaigns against Vote-buying during the 2022 Gubernatorial Election in Osun State, Nigeria – Samuel Oluniyi Oguwuyi and Bayo I. Oloyede

Brand Equity Dimensions and Patronage of Insurance Products among Academic Staff in Lagos State Universities - Ade Inasa-Thomas, Ayoola Olalekan Ajasa and Oladipo Arowa

PROFILES OF AUTHORS

Abdulrazaq Laro Yusuf is with the Kwara State Television, Ilorin, Nigeria [08035778715; Abdulrazaqlaroyusuf3@gmail.com]

Abigail Omolara Olorunyomi, is of the Department of Mass Communication, Yaba College of Technology, Yaba, Lagos State, Nigeria

Adejare Samuel Odu is with the Registry Department, The Federal Polytechnic, Ilaro, Ogun State, Nigeria [08032311879; goodnessfaith2011@gmail.com]

Ade Inasa-Thomas is with the Lagois State University of Science and Technology, Ikorodu, Lagos State, Nigeria [Inasathomas.g@lasustech.edu.ng]

Akanimo Attang, Ph.D is of the Faculty of Communication and Media Studies, University of Uyo, Nigeria [07034287829]

Akindutire Samson Ayomide is of the Institute of Strategic and Development Communi c a tion, Na s a r awa St a t e Unive rsity, Keffi [08100360538; akindutiresamson@gmail.com]

Aliyu-Ohiare Fati is with the Department of General Studies, Confluence University of Science and Technology, Osara, Kogi State [fatiao@custech.edu.ng; 07030163079]

Aniekan James Akpan, Ph.D is with the Akwa Ibom State Polytechnic, Ikot Osurua, Ikot Ekpene [08037956176; aniekan.james@akwaibompoly.edu.ng]

Arit Emmanuel John is of the National Open University of Nigeria (NOUN) [08020353258; aekpe@noun.edu.ng]

Ashong C. Ashong, Ph.D is of the Department of Development Communication, University of Uyo, Uyo. [08032630744; 08023230795]

Augustine A. Edung is of the Department of English & Literary Studies, University of Calabar, Calabar [07062981562; augustinedung89@gmail.com]

Ayoola Olalekan Ajasa, Ph.D is with the Department of Mass Communication, Southwestern University Nigeria, Okun-Owa, Ijebu Ode, Ogun State.

Borono Iniodu Bassey is of the Faculty of Communication and Media Studies, University of Uyo, Nigeria [08038542721; bronobassey@gmail.com]

Buetsen Maurice Mammoh is of the Department of Mass Communication, Faculty of Arts, University of Jos [07015296610; mammohb@unijos.edu.ng]

Chidinma Nsirim Ejekwu, Ph.D lectures at the Department of Mass Communication, Faculty of Information and Communication Technology, Captain Elechi Amadi P o l y t e c h n i c , Rumu o l a , P o rt H a r c o u rt , N i g e ri a [ 0 8 1 6 4 7 2 5 0 4 4 ; chidinmaejekwu85@gmail.com]

Daniel Ofomegbe Ekhareafo, Ph.D in of the Department of Mass Communication, University of Benin [08032682533; ofomegbe.ekhareafo@uniben.edu]

Dennis Oche Abutu, Ph.D is the Department of Mass Communication, National Open University of Nigeria, Abuja [08067778789; dabutu@noun.edu.ng]

Dorathy Ngozi Ugwuja is of the Department of Mass Communication, University of Nigeria, Nsukka [08061192277; dorathy.ugwuja@unn.edu.ng]

Emmanuel Onyeisi Morka is of the Department of Mass Communication, University of Delta, Agbor [08035720345; emmanuel.morka@unidel.edu.ng]

Fidelis David is with This Day Media Group, Nigeria [Fidelisdavid5@gmail.com; 0706- 083-5375]

George Ogazi Mani Eze, Ph.D is of the Department of Mass Communication, Ignatius Ajuru University of Education, Port Harcourt, Nigeria [0805 600 6284; georgeeze350@gmail.com]

Gift Nkechi Lawrence, Ph.D is of the Faculty of Communication and Media Studies, University of Uyo, Nigeria [07062483146; giftlawrence12@gmail.com]

Gift Nkesi Chindah is with University of Port Harcourt [09031973031 gift.chindah@uniport.edu.ng]

Godspower Udoh, Ph.D is of the Department of Journalism, University of Uyo, Nigeria [08023385729; godspowerudoh24@yahoo.com]

Godwin Sunday Sam, Ph.D teaches with the Department of Mass Communication, Akwa Ibom State Polytechnic, Ikot Osurua, Ikot Ekpene [08133377384; 08025337987; sam.godwin@akwaibompoly.edu.ng]

Hauwa Isyaku Dantsoho is with the the Department of Mass Communication, Fati Lami Abukakar Institute for Legal and Administration Studies, Minna [hauwadans10@gmail.com; 08063949963]

Haruna Usman Kusherki is with the Department of Mass Communication, IBB University, Lapai, Niger State [ukharuna@ibbu.edu.ng; 08066130233]

Joseph Jonah is of the Faculty of Communication and Media Studies, University of Uyo, Nigeria.

Joy Godwin Enwenwen is of the Faculty of Communication and Media Studies, University of Uyo, Nigeria

Linda Chinonso Ukadike is of the Department of Mass Communication, University of Delta, Agbor, Delta State [07037965070; 07017211161; chinonso,ukadike@unidel.edu.ng]

Mamina Mba Ndifon is of the Department of Modern Languages and Translation S t u d i e s , U n i v e r s i t y o f C a l a b a r , C a l a b a r [ 0 8 1 0 2 7 5 2 5 6 5 ; maminambandifon@unical.edu.ng]

Manasseh Joseph Umoette, Ph.D is of the Federal Polytechnic, Ukana [08065223311; kingmanassehumoette@gmail.com]

Manti Ikpeme is of the Faculty of Communication and Media Studies, University of Uyo, Nigeria

Maria Kisugu Obun-Andy, Ph.D is of the Department of Mass Communication, Fe d e r a l Po l y t e c h n i c , Il a r o , Og u n St a t e , Ni g e ri a [ 0 9 0 3 5 5 2 1 5 0 4 ; maria76kisugu@gmail.com]

Markson Eno-obong Usen is of the Department of Mass Communication, University of Calabar, Calabar [0703391622; ennexy4lyf@gmail.com]

Maureen Ugbome is of theDepartment of Mass Communication, University of Delta, Agbor, Delta State [08035699219; maureen.ugbome@unidel.edu.ng]

Michael Bush is of the Faculty of Communication and Media Studies, University of Uyo, Nigeria

Nnachi Okafor, Ph.D is of the Department of Media Arts, University of Abuja [08036122681; mrnnachin@gmail.com]

Nsikak Solomon Idiong, Ph.D lectures with the Department of Journalism, University of Uyo, Nigeria [08025794321; nsikakidiong@uniuyo.edu.ng]

Nsikan Senam, Ph.D is of the Department of Strategic and Corporate Communication, University of Uyo, Nigeria [08023928289; nsikansenam@yahoo.com]

Nsikan-Abasi S. Nkana, Ph.D lectures in the Department of Broadcasting, University of Uyo, Nigeria [09079589732].

Obiaje Martins Kris, Ph.D is of the Department of Mass Communication, Redeemer's University, Nigeria [Obiajam@run.edu.ng; 0703-330-7571]

Ogemdi Uchenna Eze, Ph.D is of the Department of Mass Communication, University of Nigeria, Nsukka [09035684206 ogemdi.eze@unn.edu.ng]

Okhueleigbe Osemhanti Amos, PhD is with the Centre for Study of African Communication and Culture, Catholic Institute of West Africa, Port Harcourt [frokhueleigbe@gmail.com; 07068581217]

Olanrewaju Abosede Mgboji, Ph.D is of the Department of Mass Communication, University of Nigeria, Nsukka [08063291728; olanrewaju.mgboji@unn.edu.ng]

Oladipo Arowa, Ph.D is with the Department of Mass Communication, Babcock University, Ilishan-Remo, Ogun State [ladiarowa07@gmail.com]

Oguchukwu Raymond Okeke is of the Department of Mass Communications, Glorious Vision University, Ogwa, Samuel Adegboyega University [08065503434; oguchukwu3okeke@gmail.com]

Oyokunyi Otu Ita, Ph.D is with the Department of Advertising and Marketing C o m m u n i c a t i o n , U n i v e rsi t y o f U y o , N i g e r i a [ 0 8 1 0 1 1 9 4 9 9 9 ; oyokunyiotuita@uniuyo.edu.ng]

Oluwatobi Enitan Modeyin is of the Department of Mass Communication, Glorious Vision University, Ogwa, Edo State (Formerly Samuel Adegboyega University), Nigeria [oluwatobienitan@yahoo.com]

Omoko Nicholas is with the Department of Mass Communication, University of Delta, Agbor, Delta State [Nicholas.omoko@unidel.edu.ng]

Patrick N. Ijeh is of the Department of Mass Communication, University of Delta, Agbor, Delta State [08033549955; patrick.nkemdilim-ijeh@unidel.edu.ng]

Peace Nwamaka Ojonta is of the Department of Mass Communication, University of Nigeria, Nsukka [08035118112; peace.ojonta@unn.edu.ng]

Peter Esuh, Ph.D is with the Department of Advertising and Market Relations; Faculty of Communication and Media Studies, University of Uyo, Nigeria [08036993352; peteresuh1@gmail.com]

Precious Akamba Selong is of the Faculty of Communication and Media Studies, University of Uyo, Nigeria. [07030740044; preciousselong@gmail.com]

Prince Ikeokwu Nwaokugha Onyeso, Ph.D is of the Department of Mass Communication, Ignatius Ajuru University of Education, Port Harcourt, Nigeria [0803 899 9435; princeikeonyeo@gmail.com]

I.Bayo Oloyede, Ph.D is with the Department of Mass Communication, Redeemer's University, Ede, Osun State [08033230943, oloyedei@run.edu.ng]

Promise Adaku Obi, Ph.D is of the Department of Mass Communication, Ignatius Ajuru University of Education, Port Harcourt, Nigeria [0806 819 9761, adiiwealth@gmail.com]

Iniobong Courage Nda, Ph.D is with the Department of Mass Communication, University of Uyo, Nigeria [08026371007; iniobongcouragenda@uniuyo.edu.ng]

Rajuno Benjamin Ohen is with the Department of Mass Communication, University of Calabar [07039599245; rajuno4ohen@gmail.com]

Riliwan Akinlabi Akinola is of the Osun State Polytechnic, Iree [08069651006; akinolaharkinlabi@gmail.com]

Samuel Oluniyi Ogunwuyi is of the Department of Mass Communication, Redeemer's University, Ede, Osun State [07038186969; funminiyi90@yahoo.com]

Samuel S. Udo-akagha, Ph.D is of the Faculty of Communication and Media Studies, University of Uyo, Nigeria [0808589727; samyakagha@gmail.com]

Samson Ighiegba Omosotomhe, Ph.D is of the Department of Mass Communication, Ambrose Alli University, Ekpoma. [0806676500; samsonomosotomhe@aauekpoma.edu.ng]

Stephen Samson Wang is of the Department of Mass Communication, University of Jos [08069620942; wangs@unijos.edu.ng]

Sunday Igbaba, Ph.D teaches in Nasarawa State University Keffi, Adebusuyi Adedotun, Koladaisi University, Ibadan, Nigeria

Temitope Daniel Adewumi teaches in Osun State Polytechnic, Iree [08137500206; dannytee94@gmail.com]

Theophilus Oko, Ph.D is with the Depoartmentr of Mass Communication, Enugu State University of Science and Technology, Agbani, Enugu [Okotheong04@gmail; 08037839264]

Thomas Thomas is of the Department of History and International Studies, University of Uyo, Nigeria [08039645885; thomaseffiongthomas@gmail.com]

Tordue Simon Targema, Ph.D. is of the Department of Mass Communication, Taraba State, University, Jalingo [ 07082484495; torduesimon@gmail.com]

Ucheanya Florence is of the Department of Mass Communication, Nasarawa State University, Keffi [08026987535; Ucheanyaflorence@gmail.com]

Uduot Archibong Iwok, Ph.D teaches in the Department of Public Relations, University of Uyo, Nigeria [08023063415; uduotaiwok@uniuyo.edu.ng]

Uko Friday Inyang is with the Department of Mass Communication, Akwa Ibom State P o l y t e c h n i c , I k o t O s u r u a , I k o t E k p e n e [ 0 8 0 2 4 5 3 8 2 6 9 ; uko.inyang@akwaibompoly.edu.ng]

Umoh Joshua Umoh is of the Faculty of Communication and Media Studies, University of Uyo, Nigeria.

Unwanaobong Williams is of the Faculty of Communication and Media Studies, University of Uyo, Nigeria

Uwem Udo Akpan, Ph.D is of the Department of Broadcasting, University of Uyo, Uyo, Nigeria [08023560755; uwemikang@yahoo.com]

Yinka Awofe Adegbite is of the Department of Mass Communication, D. S. Adegenro ICTPolytechnic, Itori-Ewekoro, Ogun State, Nigeria.